Shopify Pricing Plan: Ultimate Guide to Choose the Right Tier

Unlock Powerful Growth with the Shopify Pricing Plan You Need

Choosing the right Shopify pricing plan isn’t about spending more—it’s about setting your business up to grow comfortably, at a pace and budget that feels right for you. Whether you’re a solo entrepreneur testing your first product or a fast-growing brand looking at global expansion, your plan shapes how you sell, how you scale, and how much you keep as profit.

The good news? Shopify’s pricing is designed to be flexible and scalable. You can start lean, swap plans anytime, and only add extra tools when they truly make sense for your revenue and goals.

In this guide, we’ll walk through:

• How the Shopify pricing plan structure works
• What each core plan (Starter, Basic, Grow, Advanced, Plus) really offers
• Optional costs (like domains, themes, and apps) – and how to keep them under control
• Practical strategies to choose the plan that fits where you are now and where you want to go next

Why Choosing the Right Shopify Pricing Plan Matters

Overview of Shopify and Its Pricing Structure

Shopify is widely regarded as one of the most beginner-friendly yet powerful eCommerce platforms available. It bundles hosting, security, checkout, analytics, and integrations into one simple dashboard—which means you don’t have to glue together multiple tools just to start selling.

Its pricing isn’t just a flat monthly fee. Your Shopify pricing plan combines:

• A core subscription (Starter, Basic, Grow, Advanced, Plus)
• Standard card processing fees (like any online platform)
• Optional extras such as apps, premium themes, and POS for in-person selling

That might sound like a lot at first, but most new stores only use a small, essential subset of these—and can run comfortably with very modest monthly costs.

Why Understanding the Pricing Structure Helps You Save

When you understand how each Shopify pricing plan differs—what you get at each level, which features are built-in, and how fees change—you can:

• Avoid overpaying for features you don’t need yet
• Take advantage of built-in tools before installing paid apps
• Upgrade only when your revenue and workload justify it

Instead of worrying about “Is Shopify expensive?”, you can start asking a smarter question:

“Which plan gives me the best value for the stage I’m in right now?”

Starting Point: Plans Begin at Just $5 and Scale Up as You Grow

Here’s the 2025 snapshot:

• Starter: $5/month
• Basic: $25/month (or $19/month when billed annually)
• Grow: $65/month (or $49/month annually)
• Advanced: $399/month (or $299/month annually)
• Shopify Plus: From around $2,300/month for large enterprises

As you move up:

• Card processing rates gradually decrease
• You get more staff accounts, more automation, and more analytics
• Your checkout and backend can handle much higher volumes

You’re not locked in: you can switch plans any time as your business evolves.

New to Shopify? For a limited time, you can try any plan for just $1 for your first 3 months. It’s the easiest (and cheapest) way to start your online store today.

Overview of the Core Shopify Pricing Plan

The Core Plan Lineup

These are the main plans most merchants choose from:

• Starter: $5/month (simple selling via links/social, no full storefront)
• Basic: $25/month (or $19/month annually)
• Grow (previously just “Shopify”): $65/month (or $49/month annually)
• Advanced: $399/month (or $299/month annually)
• Shopify Plus: From ~$2,300/month (for enterprise/very high-volume brands)

Quick Comparison: Basic vs Grow vs Advanced

Feature / Criteria	Shopify Basic Plan	Shopify Grow Plan	Shopify Advanced Plan
Monthly Cost (USD)	$25/mo (or $19 annual)	$65/mo (or $49 annual)	$399/mo (or $299 annual)
Ideal For	Solopreneurs & small businesses	Growing small–mid businesses	High-volume, data-driven stores
Staff Accounts	1	5	15
Key Features	Full online store, blog, unlimited products, 24/7 support, cart recovery	Professional reports, Shopify Flow automation, shipping insurance	Advanced reports, real-time shipping rates, international tax tools
Credit Card Fees (Online)	2.9% + 30¢	2.7% + 30¢	2.5% + 30¢
Extra Fee (without Shopify Payments)	2.0%	1.0%	0.6%
Shipping Discount (U.S.)	Up to 77%	Up to 88%	Up to 88%
Support	24/7 chat & email	24/7 chat & email	24/7 priority
Best For	Launching your first online store	Scaling efficiently & automating tasks	Optimizing data & global operations

Detailed Analysis of Each Core Shopify Pricing Plan

Selecting the right Shopify pricing plan is like choosing the engine for your online store. Each core plan—Basic, Grow, and Advanced—lines up with a typical stage of growth.

You don’t have to “get it perfect” on day one; you just need to start where you are and know when it makes sense to move up.

Shopify Basic Plan — The Smart Launchpad for New Entrepreneurs

• Price: $25/month (or $19/month when paid annually).
• Ideal for: First-time eCommerce founders, solo entrepreneurs, and small businesses launching their first full online store.

Why the Shopify Basic Plan Isn’t So Basic After All

The Shopify Basic Plan is often where serious selling begins. It’s designed for people who are ready to move beyond informal selling (DMs, marketplace-only, or friends & family) and step into a real brand presence online.

With Basic, you get:

• Built-in marketing and analytics tools
• A fully hosted, modern storefront
• Secure checkout

—all without needing a developer or a big budget.

You can:

• Pick a theme (many excellent ones are free)
• Plug in your products
• Connect a custom domain when you’re ready
• Start accepting payments in a matter of hours

It’s simple enough for beginners, yet powerful enough to support a serious business for a long time.

Core Tools That Drive Growth

• Fully Customizable Storefront: Use free or paid themes; all are mobile-friendly and easy to edit.
• Unlimited Products: Sell as many items (physical or digital) as you like.
• 1 Staff Account: Great for solo operators or a small founder-assistant setup.
• Shopify POS Lite: Ideal if you occasionally sell in person at markets or pop-ups.
• 24/7 Support: Help is always available when you get stuck.
• Abandoned Cart Recovery: Automatically nudges visitors who left items in their cart.
• Discounted Shipping (Up to 77%): Helps protect your margins, especially in early stages.

Most small stores can operate comfortably on Basic for quite a while, keeping monthly costs very manageable.

Real Results in Action: How the Basic Plan Helps Small Stores Grow

When Ava, a small business owner in Portage, Michigan, decided to turn her handmade candle hobby into a real brand, she chose the Shopify Basic Plan to launch her first online store. She didn’t have a background in coding or web design — just a passion for crafting and a goal to reach customers beyond local markets.

Within a weekend, Ava set up her entire storefront using one of Shopify’s free themes, uploaded her product photos, and connected her Instagram feed directly to her store. Thanks to built-in tools like abandoned cart recovery and discounted shipping rates, her first month brought in over $1,000 in sales — far more than she expected.

What made the Basic Plan powerful wasn’t just the low cost — it was the flexibility. Ava could manage her orders, chat with customers in real time, and monitor performance through Shopify’s intuitive dashboard.

Today, she’s expanded her product line and built loyal repeat buyers — proof that the Shopify Basic Plan isn’t just for starting out; it’s the perfect foundation for sustainable growth.

How to Know It’s Time to Upgrade Your Shopify Basic Plan

Stay on Basic as long as:

• You’re comfortable managing tasks yourself
• You don’t need more staff accounts
• Basic reports give you enough visibility

Consider upgrading to Grow when:

• You’re processing dozens of orders per day
• You need more detailed sales reports and insights
• You’ve hired team members to help with support, marketing, or fulfillment
• Manual tasks (like tagging customers or segmenting orders) are eating into your time

When you’re spending more energy managing the store than growing it, that’s your cue to look at Grow.

Shopify Grow Plan — The Expansion Engine for Scaling Businesses

• Price: $65/month (or $49/month when paid annually)
• Ideal for: Stores with steady sales that want to streamline operations, work as a team, and use data more intelligently.

Why the Shopify Grow Plan Is Built for Momentum

The Shopify Grow Plan (formerly “Shopify”) is where a store starts to feel like a brand. It’s built for merchants who have already:

• Validated their products
• Built a base of repeat customers
• Started seeing consistent monthly sales

At this stage, your biggest challenges aren’t “How do I set up a store?” but:

• “How do I save time?”
• “How do I understand my numbers?”
• “How do I delegate?”

Grow answers those questions with more staff accounts, stronger reports, and powerful automation.

Core Features That Power Your Growth

• 5 Staff Accounts: Invite your team—support, marketing, operations—without sharing passwords.
• Professional Reports: See deeper trends in products, customers, and campaigns.
• Higher Shipping Discounts (Up to 88%): Better savings as your shipping volume grows.
• Shipping Insurance (up to $5,000 in supported regions): Protects you and your customers.
• Shopify Flow Automation: Automate repetitive tasks like:
  • Tagging high-value customers
  • Flagging risky orders
  • Triggering follow-up actions
• Multi-Channel Selling: Sell across Instagram, Facebook, and other channels from one place.
• Optimized Checkout: Fast, reliable checkout that converts more visitors into buyers.

These upgraded features make the Shopify Grow Plan ideal for businesses that have outgrown their starter stage and are ready to scale sustainably.

Real Results in Action: How the Shopify Grow Plan Scales Small Brands

For Ava, founder of a local skincare brand in Hanoi, success came quickly after launching with Shopify Basic. Within a few months, orders doubled, and her small team struggled to manage customer messages, track shipments, and process payments efficiently.

Upgrading to the Shopify Grow Plan changed everything. With five staff accounts, she delegated customer service and fulfillment to her team. The built-in Professional Reports helped her identify top-selling products and seasonal spikes, while Shopify Flow automated order tagging and loyalty rewards.

What used to take hours every evening — answering messages, updating stock, and sending shipping details — now runs automatically in the background. By saving time on manual work, Ava could focus on launching a new skincare line and expanding to international markets.

In her first quarter after upgrading, revenue increased by 35%, and repeat purchase rates climbed steadily. The Shopify Grow Plan didn’t just make her business bigger — it made it smarter and more organized.

How to Know It’s Time to Upgrade Your Shopify Grow Plan

You’ll feel ready to move from Grow to Advanced when:

• You manage high order volumes every month
• You’re selling to customers in multiple regions or countries
• You need highly customized reports to support decisions on inventory, hiring, and marketing
• You rely on precise shipping quotes and tax handling for international orders

At that point, you’re not just growing—you’re optimizing at scale, which is exactly what Advanced is built for.

Shopify Advanced Plan — The Powerhouse for High-Volume, Data-Driven Stores

• Price: $399/month (or $299/month when billed annually)
• Ideal for: Larger or fast-scaling businesses with complex operations, multiple markets, or advanced reporting needs.

Why the Shopify Advanced Plan Is a Game-Changer

The Shopify Advanced Plan is where brands stop experimenting and start fine-tuning. You typically reach this stage when:

You process hundreds or thousands of orders per month

• You sell across multiple regions or countries
• Small percentage improvements significantly affect your bottom line

Here, the focus is on:

• Streamlining logistics and taxes
• Lowering per-order costs
• Making high-quality, data-driven decisions

Core Features That Power the Advanced Plan

• 15 Staff Accounts: Support multiple teams—marketing, logistics, finance, and more.
• Advanced Report Builder: Build custom, granular reports filtered by product line, region, channel, and more.
• Real-Time Carrier Shipping Rates: Show accurate shipping costs at checkout from major carriers.
• Duties & Import Tax Calculation: Display estimated import taxes and duties at checkout for international buyers.
• 10× Checkout Capacity: Handle major spikes during campaigns or product drops without slowdown.
• Lower Card Fees: 2.5% + 30¢ per online transaction—meaningfully impactful at high volumes.
• Global Tools: Manage multiple currencies and markets from one dashboard.

These features together create a platform capable of supporting complex, high-volume operations while maximizing conversion rates and operational efficiency.

Real Results in Action: How the Shopify Advanced Plan Empowers Scaling Brands

When Ava, founder of a premium streetwear label in Singapore, saw his monthly sales triple after a viral TikTok campaign, his Shopify Grow Plan could no longer keep up. High traffic during limited-edition drops often slowed his checkout, and his team needed more control over reporting to track campaign ROI and manage multiple warehouses.

Upgrading to the Shopify Advanced Plan unlocked a new level of insight. The Advanced Report Builder gave Ava real-time visibility into conversion rates, inventory turnover, and top-performing SKUs. Meanwhile, real-time carrier shipping eliminated customer complaints about inconsistent delivery fees, improving checkout completion rates by 12%.

During his next product launch, the brand processed over 4,000 orders in 48 hours with zero downtime — something impossible before upgrading. Today, Ava uses Shopify’s international tools to sell across Southeast Asia, all while tracking performance through unified dashboards.

The Shopify Advanced Plan turned his fast-growing brand into a scalable global business built on data-driven precision.

How to Know It’s Time to Consider Shopify Plus

You may outgrow Advanced when:

• You manage multiple brands or storefronts and want them managed under one umbrella
• Your brand crosses seven figures in annual revenue
• You operate across multiple regions with complex structures
• You need custom checkout experiences, advanced B2B workflows, or deep integrations with ERP/CRM systems

At that stage, Shopify Plus becomes less of an expense and more of a central platform for your entire operation.

Before committing to a plan, remember: Shopify currently offers your first 3 months for only $1 — available for all core plans (Basic, Grow, and Advanced).

Alternative & Specialized Solutions — Tailored Plans for Every Kind of Seller

While Basic, Grow, and Advanced cover most online stores, some merchants need something more specific—either simpler or much more powerful.

That’s where Starter, Retail, and Plus come in.

Shopify Starter Plan — Quick Commerce for Creators and New Sellers

• Price: $5/month
• Ideal for: Creators, social sellers, and anyone testing a product idea without a full website.

The Shopify Starter Plan is the simplest way to begin. You don’t need:

• A full storefront
• Custom domain
• Technical skills

Instead, you:

• Add products inside Shopify
• Generate buy links
• Share them in DMs, social bios, or on existing websites
• Use Linkpop to build a mini “shop in your bio”

It’s perfect if you:

• Sell via Instagram, TikTok, or Messenger
• Want to validate an idea with real sales
• Prefer to avoid upfront complexity

When you’re ready to build a full brand experience, you can upgrade smoothly to Basic and turn your links into a complete storefront

Shopify Retail Plan — Powering the Future of Omnichannel Commerce

• Price: $89/month (or $79/month annually)
• Ideal for: Brick-and-mortar stores that also sell online or want to.

Where Retail Meets Digital

The Shopify Retail Plan (with POS Pro) is designed for businesses that sell:

• In a physical store
• And online—through their own site or social channels

Instead of juggling separate systems (POS, website, stock spreadsheets), Shopify lets you:

• Run everything from one balanced system
• Keep inventory in sync
• Understand your customers across all touchpoints

Core Tools That Transform In-Store Selling

Integrated Payments & Hardware: Support for card readers, barcode scanners, printers, and more.

Shopify POS Pro: Full-feature POS for fast checkout and reliable order handling.

Omnichannel Inventory Sync: Stock levels adjust automatically when items sell in-store or online.

Customer Profiles & Loyalty: See purchase history and serve customers more personally.

Staff Permissions & Performance Insights: Assign roles and track who’s driving results.

Real Results in Action: How Shopify POS Boosted Local Retail Success

Ava Boutique in Chicago used to manage stock manually, often selling out of bestsellers in-store while online customers kept ordering unavailable items. After adopting Shopify Retail Plan, inventory synced instantly between her boutique and website.

Staff used iPads to scan barcodes, process payments, and print receipts directly — while Shopify tracked performance by employee and time of day. In just three months, Ava reduced stock discrepancies by 80% and improved customer satisfaction scores dramatically.

When to Choose Shopify Retail

Consider the Retail Plan when:

• You already run a physical store and want to add or improve online sales
• Your current POS doesn’t integrate well with your eCommerce system
• You want unified reporting across locations and channels
• You are planning to open additional branches and need centralized control

This plan bridges the gap between traditional retail and modern commerce — ideal for businesses ready to deliver a true omnichannel experience.

Shopify Plus — Enterprise-Level Commerce Without Limits

• Price: Starting at $2,300/month (with 3-year commitment)
• Ideal for: Enterprise brands, global retailers, and very high-volume stores.

Beyond Scale: Why Shopify Plus Exists

Shopify Plus is built for companies that have:

• Large teams
• Complex workflows
• Multiple brands or regions
• Very high daily order volumes

It offers deep customization and control while still remaining easier to run than many legacy enterprise platforms.

Key Features That Redefine Enterprise E-Commerce

• Unlimited Staff Accounts & Advanced Permissions
• Up to 200 Inventory Locations
• Custom Checkout Scripts for dynamic pricing and B2B flows
• 50+ International Markets with localized currencies and taxes
• Advanced APIs & Integrations for ERP, CRM, and headless setups
• Wholesale & B2B Portals
• Dedicated Account Management & Priority Support
• Shopify Flow at Scale for cross-store automation

Real Results in Action: How Shopify Plus Propelled a Global Beauty Brand

When Ava Skincare, a Singapore-based cosmetics company, expanded internationally, its legacy setup couldn’t handle multi-currency transactions or region-specific tax rules.
By migrating to Shopify Plus, Ava launched separate storefronts for Europe, the UK, and Singapore — all managed under one admin interface.

Custom checkout scripts displayed region-specific shipping and tax options, while integrations with their ERP and logistics systems automated fulfillment end-to-end.
The results were stunning: a 42% increase in global conversion rates, and smoother international operations across every market.

How to Know It’s Time for Shopify Plus

You’re likely ready for Plus when:

• Your revenue is in the high six or seven figures+
• You manage multiple brands or regions
• You require custom checkout flows, advanced automation, or deep integrations
• Uptime, performance, and compliance are mission-critical

At that stage, Plus isn’t a “nice to have”—it’s the backbone of your entire commerce stack.

Specialized Shopify Pricing Plan Overview

Shopify Pricing Plan	Monthly Cost	Ideal For	Core Strength	Growth Potential
Shopify Starter	$5	Creators & new sellers	Instant selling via social links	Great for validating ideas
Shopify Retail (POS)	$89	Physical + online retailers	Unified inventory & checkout	Ideal for omnichannel scaling
Shopify Plus	From $2,300	Global brands & enterprises	Customization, APIs & automation	Infinite scalability

Additional & Optional Costs to Consider (Without Fear)

Why Understanding Extra Costs Actually Helps You Save

Shopify’s core plans are simple. Beyond that, you might choose to invest in:

• A custom domain
• A theme that fits your brand
• A few key apps that automate or enhance your store

These aren’t traps—they’re optional upgrades you can add gradually as your store grows and profits.

The Real Cost Structure of a Shopify Store

Think of your costs in three layers:

• Fixed: Your Shopify pricing plan + domain
• Operational: Theme, a small number of essential apps, email tools
• Expansion: POS Pro, advanced apps, extra integrations as you scale

Most new stores run well with just the first layer for quite some time.

Domain Name — A Small but Powerful Brand Investment

• Free: yourstore.myshopify.com (fine for testing or early stages)
• Custom domain: usually $11–$16/year via Shopify

It’s cheap, simple, and instantly boosts your professional image.

Themes & Design — The Look That Converts

• Shopify’s free themes are high-quality and conversion-ready.
• Premium themes ($150–$350, one-time) can be added later when you want more design control or built-in advanced layouts.

You do not need a premium theme to succeed.

Apps & Integrations — Add Them Slowly and Strategically

The App Store is packed with powerful tools, but you only need a few—if any—to begin.

Many store owners run on:

• Shopify’s native discounts
• Shopify Email (10,000 emails free per month)
• Built-in analytics

Only once your store grows should you consider paid apps (for loyalty, complex email automation, advanced SEO, etc.).

Transaction & Payment Fees — Easier Than They Look

Every platform has card processing fees. With Shopify:

• Using Shopify Payments means no extra transaction fee, just standard card rates.
• If you use third-party gateways like PayPal alone, Shopify adds a small extra percentage depending on your plan.

In practice, most merchants stick with Shopify Payments as their primary processor and keep things simple and cost-efficient.

POS & Hardware — Only If You Sell In Person

• POS Lite is included for basic in-person selling.
• POS Pro ($89/location/month) is for more advanced physical retail needs.
• Hardware (card readers, scanners, printers) is a one-time investment for in-store operations.

If you’re online-only, you won’t pay for these.

Marketing & Email Tools — Grow as Your List Grows

• Shopify Email: 10,000 free emails/month
• After that, it’s still very affordable: about $1 per extra 1,000 emails
• Advanced tools like Klaviyo are optional upgrades when automation and segmentation become crucial.

Choosing the Right Shopify Pricing Plan — Smart Strategies for Every Stage

Why Your Plan Is a Strategy, Not Just a Bill

Your Shopify pricing plan shapes:

• How much you can automate
• How detailed your data is
• How easily you can share work with your team

The goal isn’t to pick the “most advanced” or the “cheapest” plan—it’s to pick the one that supports your current stage while leaving room to grow.

For New Sellers & Side Hustlers — Start Simple, Validate Fast

If you’re testing an idea or just getting your first customers, start lean.

• Best Plan: Shopify Starter or Basic Plan
• Budget Range: $5–$25/month

Use:

• Starter if you sell mainly via DMs or social media and don’t need a full storefront yet.
• Basic if you’re ready for a proper website, product collections, and basic marketing.

Stick with built-in tools until your revenue justifies upgrades.

For Growing Businesses — Balance Cost and Capability

If your sales are rising steadily and you’re managing more products or a small team, it’s time to scale efficiently.

• Best Plan: Shopify Grow Plan
• Budget Range:$49–$65/month

Grow is perfect when:

• Orders are increasing
• You need more staff accounts
• You crave better analytics
• Automation would save you hours every week

You’ll feel the difference in time saved and clarity gained—often worth far more than the price jump from Basic.

For Scaling Brands — Optimize, Analyze, and Expand

If you’re processing hundreds or thousands of orders monthly, you’ve entered the optimization stage.
Now your challenge isn’t starting or growing — it’s refining and expanding profitably.

• Best Plan: Shopify Advanced Plan
• Budget Range: $299–$399/month

Choose Advanced when:

• You’re operating at high volume
• You sell across multiple regions or countries
• You need fine-tuned shipping, tax handling, and reporting

At this level, a small improvement in fees or conversions can outweigh the extra cost of the plan many times over.

For Established & Global Businesses — Think Enterprise

When your business exceeds seven figures in annual revenue or operates across countries, you need more than just tools — you need control and customization.

• Best Plan: Shopify Plus
• Budget Range: From $2,300/month

Plus makes sense when:

• You’ve already proven your model at scale
• You need more control than regular plans offer
• Centralizing multiple markets and brands would reduce complexity and total costs

Strategic Cost-Saving Tips (Across All Plans)

Whether you’re starting or scaling, these proven strategies can help you maximize every dollar:

Strategy	Why It Works
Pay annually instead of monthly	Saves up to 25% instantly.
Use Shopify Payments	Avoids 0.5–2% extra gateway fees.
Leverage free themes and built-in tools	Minimizes app costs while keeping quality.
Automate simple tasks with Shopify Flow	Increases efficiency without adding staff.
Regularly review your apps	Cancel unused subscriptions that drain profits.

Remember: Shopify rewards consistency. Merchants who grow steadily — rather than rapidly overspending — build stronger, more sustainable stores.

When and How to Upgrade — The Right Time, Not Just the Right Plan

Many Shopify users ask: “When should I upgrade my plan?”

The answer: upgrade when your plan limits growth, not before.

Here are the clearest signals:

• You’re paying more in transaction fees than the next plan’s price difference.
• You need additional staff accounts for delegation.
• You want access to automation, custom reports, or international tools.
• Your checkout performance struggles during sales spikes.

Smart Rule of Thumb: If you can cover your plan upgrade cost with one week of extra sales or saved fees — it’s worth upgrading.

Match the Shopify pricing plan to Your Business Stage

Stage	Recommended Plan	Focus	Key Value
New sellers	Starter / Basic	Launch & validation	Fast setup, low risk
Growing stores	Grow	Efficiency & automation	Team management, lower fees
Scaling brands	Advanced	Optimization	Advanced analytics, global tools
Enterprise-level	Plus	Customization & control	Full scalability, API integration

Choose the Shopify Pricing Plan That Grows With You

The best Shopify pricing plan isn’t simply the cheapest or the most feature-packed. It’s the one that:

• Matches your current reality
• Supports your next stage of growth
• Doesn’t force you into costs you don’t need yet

Start simple. Add what you need when you need it. Upgrade when your numbers and workload tell you it’s time—not before.

If you’re just starting out, now’s the best time: Shopify’s $1 for 3 months trial lets you explore everything risk-free — no big upfront cost.

Common Questions Before Choosing Your Shopify Pricing Plan

They’re not really hidden, but some common optional costs include:

• Domain name: ~$11–$16/year
• Premium themes: $150–$350 (one-time)
• Apps & integrations: Often $10–$70/month each (only if you choose them)
• POS Pro: $89/location/month (for physical stores)
• Extra transaction fees: Only if you use gateways instead of Shopify Payments

You’re always in control: you can run a successful store for a long time with just your plan, a domain, and built-in features.